Screening and Evaluation Refers to

Multiple Choice

Screening and evaluation refers to

A) the stage of the new-product process where prospective customers are exposed to product prototypes for the first time.
B) the stage of the new-product process where ideas that have been found viable are converted into actual product prototypes.
C) the stage of the new-product process where potential customers are shown several variations of advertisements and asked to respond in terms of their future buying behavior.
D) the stage of the new-product process where consumers evaluate a product's performance in an actual use situation.
E) the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.