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Breyer's Introduced a New Line of Ice Cream Flavors for Sale

Question 257

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.


A) commercialization
B) screening and evaluation
C) business analysis
D) development
E) market testing

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