Solved

A Marketing Manager Must Be Able to Put a Market

Question 86

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers in a market and then __________ without encountering excessive costs.


A) eliminate potential non-buyers
B) diversify their interests
C) assign them to a segment
D) redirect their purchase behaviors
E) ignore any and all similarities

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