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FIGURE 9-7 -There Are Five Key Steps in Segmenting and Targeting Markets

Question 83

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FIGURE 9-7 FIGURE 9-7 -There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program.Using Figure 9-7, identify the five-step process in the proper order starting with step 1.
-There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program.Using Figure 9-7, identify the five-step process in the proper order starting with step 1.

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The five key steps are: (1) group potent...

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