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Toyota Makes Two Types of Hybrid Automobiles, a Small Sedan

Question 28

Multiple Choice

Toyota makes two types of hybrid automobiles, a small sedan, the Prius, and an SUV, the Highlander.Both provide high mileage for the automobile class.Toyota is using which type of segmentation variable to market these cars?


A) geographic
B) socioeconomic
C) behavioral
D) psychographic
E) demographic

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