Act to Reposition the Company's Product or Brand in the Minds

Multiple Choice

act to reposition the company's product or brand in the minds of potential customers.

A) decide whether to keep or delete the market segment from your product offerings
B) decide which of your competitors would be the most effective partner in a corporate merger
C) discover how target customers rate competing products or brands with respect to these attributes
D) create a marketing plan that conforms to your customers' perceptions
E) market niches that were not previously discovered during the market segmentation process