A Choice to Take Advantage of Marketing Synergies Can Often

Multiple Choice

A choice to take advantage of marketing synergies can often come at the expense of production ones because a single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.The company saves money on __________ but spends more on __________.

A) competition; marketing
B) production; marketing
C) marketing research; marketing
D) marketing; production
E) marketing; competition