Multiple Choice
Small athletic shoe manufacturers such as Vans have targeted niche markets and made shoes designed to satisfy the needs of different specific groups of customers.This strategy is an example of
A) market segmentation.
B) mass customization.
C) customized manufacturing.
D) single chain marketing.
E) market specific selection.
Correct Answer:
Verified
Correct Answer:
Verified
Q131: FIGURE 9-4 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 9-4
Q132: The fourth step in segmenting and targeting
Q133: Which of the following statements demonstrates the
Q134: Neilsen Claritas' lifestyle segmentation is based on
Q135: The segmentation strategy used by Price Sports
Q137: Which of the following is an example
Q138: A choice to take advantage of marketing
Q140: A framework to relate the market segments
Q141: The relatively homogenous group of prospective buyers
Q152: Segmentation based on where prospective customers live