FIGURE 9-6 -The Perceptual Map in Figure 9-6 Above Shows How Various

Multiple Choice

FIGURE 9-6
-The perceptual map in Figure 9-6 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how I see the drinks shown.As an adult, I am a heavy consumer of mineral water.Also, I am very concerned about nutrition and don't want to look like a kid.A likely reason I drink mineral water according to this perceptual map is that I see it as

A) more nutritious than tea.
B) more adult than a skinny latte.
C) more nutritious and more adult than a milk shake.
D) more adult than nutritionally-designed diet drinks.
E) more nutritious and more adult than a fruit-flavored drink.