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When a Telemarketer Calls to Sell a Consumer Life Insurance

Question 184

Multiple Choice

When a telemarketer calls to sell a consumer life insurance, the first question the telemarketer asks is whether the person answering the phone has a family.Whether the prospect has a family indicates the use of which type of consumer segmentation variable by the telemarketer?


A) usage
B) behavior
C) demographic
D) buying situation
E) psychographic

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