Which of the Following Statements Concerning the Marketing Research Approach

Multiple Choice

Which of the following statements concerning the marketing research approach is most accurate?

A) The primary purpose of marketing research is to collect data, not to take actions on it.
B) When collecting marketing research, people may or may not be willing to tell you what you want to know if it is potentially embarrassing.
C) Marketing research if done properly will always result in a positive marketing result.
D) People are just as able to give accurate information about products they have only heard about as those they have actually used.
E) Amongst those people who participate in market research panels, there is an almost perfect correlation between a respondent's stated intentions and their actual buying behavior.