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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A New Field of Marketing That Studies the Brain and Its
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A New Field of Marketing That Studies the Brain and Its

Question 20

Question 20

Multiple Choice

A new field of marketing that studies the brain and its response to marketing stimuli is referred to as


A) extrapolation.
B) hypothesizing.
C) neuromarketing.
D) deduction.
E) conjecture.

Correct Answer:

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