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    Exam 8: Marketing Research: From Customer Insights to Actions
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    In the World of Marketing, Two Key Elements in Deciding
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In the World of Marketing, Two Key Elements in Deciding

Question 200

Question 200

Multiple Choice

In the world of marketing, two key elements in deciding how to collect the data are __________ and __________.


A) concepts; notions
B) concepts; methods
C) notions; perceptions
D) perceptions; impressions
E) methods; theories

Correct Answer:

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