Penningtons Superstore Specializes in Plus-Size Fashions for Women

Multiple Choice

Penningtons Superstore specializes in plus-size fashions for women.It thought it recognized a marketing opportunity in plus-size junior clothes and was considering adding a line of teen plus-sizes to its 117 stores.Before doing so, it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one.It told the research company it needed to have the results of its study by September so it could introduce the line in the following March, if the market was viable.The major constraints for the marketing firm in this scenario would be __________.

A) collecting secondary data
B) finding primary research candidates
C) meeting time deadlines
D) establishing measures of success
E) finding age-appropriate styles in plus sizes