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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Prior to Its Production,Fisher-Price Managers Developed A(n)__________ for the Chatter
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Prior to Its Production,Fisher-Price Managers Developed A(n)__________ for the Chatter

Question 125

Question 125

Multiple Choice

Prior to its production,Fisher-Price managers developed a(n) __________ for the Chatter Telephone that involved adding a noisemaker,wheels,and eyes to the basic telephone.


A) virtual concept
B) product substitute
C) product hypothesis
D) new-product concept
E) new-feature matrix

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