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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Method of __________ Involves Generalizing the Results from the Sample
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Method of __________ Involves Generalizing the Results from the Sample

Question 128

Question 128

Multiple Choice

method of __________ involves generalizing the results from the sample to much larger groups of distributors,customers,or prospects to help decide on marketing actions.


A) nonprobability sampling
B) probability sampling
C) extrapolation
D) statistical inference
E) criteria sampling

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