Penningtons Superstore, Which Specializes in Plus-Size Fashions for Women, Wanted

Multiple Choice

Penningtons Superstore, which specializes in plus-size fashions for women, wanted to see if it should add a line of plus-size junior wear.The following statement reflects which step in the marketing research process? "To see which is more effective, offering products for this market in our current stores or opening separate stores targeted directly to the teenage market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."

A) define the problem
B) develop the research plan
C) collect relevant information
D) develop findings and recommendations
E) take marketing actions