FIGURE 8-7 -According to Figure 8-7 Above, If a Firm Wanted to Firm

Multiple Choice

FIGURE 8-7
-According to Figure 8-7 above, if a firm wanted to buy commercial time, which of the following statements would be most accurate?

A) Even though Dancing with the Stars-Results has a slightly higher rating than Dancing with the Stars, it reflects a single episode so the difference is not really significant.
B) Most companies should avoid advertising on CBS since it has fewer top ranked shows.
C) People who like music are more likely to watch ABC than FOX.
D) In terms of Dancing with the Stars and Dancing with the Stars-Results, ratings are more important than market share.
E) In terms of Dancing with the Stars and Dancing with the Stars-Results, market share is more important than market share.