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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Special Kind of Individual Interview in Which Researchers Ask
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A Special Kind of Individual Interview in Which Researchers Ask

Question 236

Question 236

Multiple Choice

A special kind of individual interview in which researchers ask lengthy, free-flowing kinds of questions to probe for underlying ideas and feelings is called a


A) extensive interview.
B) discovery interview.
C) probing interview.
D) guided interview.
E) depth interview.

Correct Answer:

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