The Minnesota Twins, a Professional Baseball Team, Wanted to Develop

Multiple Choice

The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball games.The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team.The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail.What are such informal research discussions called?

A) research experiments
B) in-depth interviews
C) experiments
D) secondary data
E) focus groups