FIGURE 8-18 -Which of the Following Statements Most Likely Explains Why Question

Multiple Choice

FIGURE 8-18
-Which of the following statements most likely explains why Question 8 in Figure 8-18 above was included in the Wendy's Survey?

A) Wendy's wanted to know how often people eat at its competitors.
B) Wendy's wanted to know why people were eating at its competitors.
C) Wendy's wanted to compare how often people eat at Burger King versus how often people eat at McDonald's.
D) Wendy's wanted estimated how many customers they could woo away.
E) Wendy's wanted to find out if there was a relationship between coupons and customer loyalty.