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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    The Practice of Identifying "Emerging Shifts in Social Behavior," Which
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The Practice of Identifying "Emerging Shifts in Social Behavior," Which

Question 1

Question 1

Multiple Choice

The practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products is called __________ hunting.


A) trend
B) fad
C) inclination
D) craze
E) tendency

Correct Answer:

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