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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Surveys That Enable the Interviewer to Be Flexible in Asking
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Surveys That Enable the Interviewer to Be Flexible in Asking

Question 76

Question 76

Multiple Choice

Surveys that enable the interviewer to be flexible in asking probing questions or getting reactions to visual materials would be best conducted using


A) personal interviews.
B) mail surveys.
C) telephone interviews.
D) fax surveys.
E) on -line surveys.

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