Marketers Are Increasingly Using Online Surveys to Collect Primary Data

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.The reason:

A) response rates are higher because consumers do not feel intimidated.
B) quality of responses are better in online surveys than they are in questionnaires.
C) most consumers have an Internet connection and an e-mail account.
D) consumers rarely view e-mail surveys as junk mail and reframe from blocking pop-ups.
E) consumers want to be helpful so they complete the survey multiple times.