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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    FIGURE 8-12 -Question 1 in the Wendy's Survey in Figure 8-12 Above
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FIGURE 8-12 -Question 1 in the Wendy's Survey in Figure 8-12 Above

Question 156

Question 156

Multiple Choice

FIGURE 8-12 FIGURE 8-12   -Question 1 in the Wendy's Survey in Figure 8-12 above, illustrates which type of question format? A) dichotomous B) open-ended C) close-ended D) attitudinal E) semantic differential
-Question 1 in the Wendy's Survey in Figure 8-12 above, illustrates which type of question format?


A) dichotomous
B) open-ended
C) close-ended
D) attitudinal
E) semantic differential

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