Grape-Nuts Was One of the First Cereals Post Cereal Company

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand-awareness, but recently its sales have been steadily declining.Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first

A) update the flavor of the cereal by making it slightly sweeter.
B) increase the amounts spent on advertising and promotion.
C) do marketing research to identify where needs were not being satisfied.
D) hire additional salespeople who were younger and more assertive.
E) realign Grape-Nuts as a star and increase production.