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    Business
  3. Study Set
    Marketing the Core Study Set 2
  4. Exam
    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    FIGURE 8-15 -Question 5 in the Wendy's Survey in Figure 8-15 Above
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FIGURE 8-15 -Question 5 in the Wendy's Survey in Figure 8-15 Above

Question 117

Question 117

Multiple Choice

FIGURE 8-15 FIGURE 8-15   -Question 5 in the Wendy's Survey in Figure 8-15 above, best illustrates which type of question format? A) dichotomous B) open-ended C) Likert D) attitudinal E) semantic differential
-Question 5 in the Wendy's Survey in Figure 8-15 above, best illustrates which type of question format?


A) dichotomous
B) open-ended
C) Likert
D) attitudinal
E) semantic differential

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