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The Raw Data That Ford Consulting Group (FCG) Sort and Compile

Question 150

Multiple Choice

The raw data that Ford Consulting Group (FCG) sort and compile on a daily basis from sources such as ACNielsen's ScanTrack and Information Resources' InfoScan come from


A) observational research.
B) grocery store scanner data.
C) statistical inferences.
D) multiple-source data.
E) experiential research.

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