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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The Principal Ways to Collect New or Primary Data for a Marketing
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The Principal Ways to Collect New or Primary Data for a Marketing

Question 28

Question 28

Essay

The principal ways to collect new or primary data for a marketing study are by observing people and by asking them questions.Give two examples of each method.

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Observing people includes watching, eith...

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