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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Facts and Figures Obtained by Watching,either Mechanically or in Person,how
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Facts and Figures Obtained by Watching,either Mechanically or in Person,how

Question 114

Question 114

Multiple Choice

Facts and figures obtained by watching,either mechanically or in person,how people actually behave are referred to as __________ data.


A) virtual
B) observational
C) hypothetical
D) primary source
E) statistical

Correct Answer:

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