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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Generally Speaking, A(n) __________ Firm Markets Their Existing Products and Services
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Generally Speaking, A(n) __________ Firm Markets Their Existing Products and Services

Question 153

Question 153

Multiple Choice

Generally speaking, a(n) __________ firm markets their existing products and services in other countries the same way they do in their home country.


A) polycentric
B) international
C) multinational
D) transnational
E) foreign exporter

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