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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    In Terms of the Global Marketplace There Are Three Primary
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In Terms of the Global Marketplace There Are Three Primary

Question 158

Question 158

Multiple Choice

In terms of the global marketplace there are three primary types of companies: __________, multinational firms, and transnational firms.


A) worldwide
B) conglomerate
C) transnational
D) international
E) cosmopolitan

Correct Answer:

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