Solved

Mars, America's Second-Largest Candy Company Began Doing Business in Russia

Question 86

Multiple Choice

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.


A) international
B) multidomestic
C) transnational
D) multi-ethnic
E) multinational

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q81: Cross-cultural analysis refers to<br>A)a study that determined

Q82: Exporting refers to<br>A)a global market-entry strategy in

Q83: To circumvent competing with Japanese firms through

Q84: The North American Free Trade Agreement was

Q85: The strategy used by firms that have

Q87: The appreciation of fashion, music, and a

Q88: In terms of the global marketplace there

Q89: By skillfully using _, global marketers can

Q90: FIGURE 7-6 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 7-6

Q91: What is considered normal and expected about