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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    In Terms of the Global Marketplace There Are Three Primary
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In Terms of the Global Marketplace There Are Three Primary

Question 88

Question 88

Multiple Choice

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.


A) transnational
B) domestic
C) intercontinental
D) worldwide
E) cosmopolitan

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