Multidomestic Marketing Strategy Refers to

Multiple Choice

Multidomestic marketing strategy refers to

A) the strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
B) the strategy used by firms that use the same product variations, brand names, and advertising programs for every country in which they do business.
C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D) the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through host nation's established infrastructure.
E) the strategy currently used by most U.S.domestic firms that when entering a new international market to select products that require the least amount of product adaptation or consumer education.