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FIGURE 7-4 -The Eiffel Tower in France and the Parthenon in Greece

Question 69

Multiple Choice

FIGURE 7-4 FIGURE 7-4 -The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country. A) symbols B) secret codes C) back translations D) semantic symbolisms E) linguistic exchanges
-The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country.


A) symbols
B) secret codes
C) back translations
D) semantic symbolisms
E) linguistic exchanges

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