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Which of the Following Statements About Global Brands Is Most

Question 92

Multiple Choice

Which of the following statements about global brands is most accurate?


A) A global brand is marketed under different names but uses identical ads for all markets.
B) A global brand has centrally coordinated marketing programs.
C) A global brand alters product formulation or service for each geographical region.
D) A global brand delivers multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort amongst several different national firms.

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