FIGURE 7-5 -Kit Kat (See Figure 7-5 Above) Is Pronounced "Kitto Katsu

Multiple Choice

FIGURE 7-5
-Kit Kat (see Figure 7-5 above) is pronounced "kitto katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams.This is the result of

A) faulty semiotics.
B) semantic symbolism.
C) an unexpected mistake in back translation.
D) an intentional manipulation of a cultural icon.
E) a clever example of intentional transliteration.