When Breathe Right Decided to Enter the Global Market There

Multiple Choice

When Breathe Right decided to enter the global market there were many contributing factors such as countries having a large over-the-counter (OTC) market, high per-capita spending in the OTC market, and future prospects for growth.However, according to Kevin McKenna, vice president for international at CNS, the real key to success is

A) selecting a country where there will be virtually no product competition.
B) having a local partner that is entrepreneurial with an ability to distribute and sell.
C) capitalizing on America's reputation as a leader in medical innovation.
D) having an internationally known celebrity spokesperson that transcends national boundaries.
E) having a product that can easily be manufactured and distributed because of its simplicity and quality.