Since Global Marketing Is Affected by Economic Considerations, a Scan

Multiple Choice

Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and

A) an analysis of cultural diversity within the country under consideration.
B) regulatory constraints regarding contracts, mergers, and partnerships.
C) an assessment of language differences including dialect variation.
D) political and ideological differences between the countries involved.
E) an assessment of the economic infrastructure in these different countries.