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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Which Form of Entry into a Global Market Makes a Firm
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Which Form of Entry into a Global Market Makes a Firm

Question 64

Question 64

Multiple Choice

Which form of entry into a global market makes a firm vulnerable to harm to its name or reputation?


A) direct exporting
B) indirect exporting
C) licensing
D) contract manufacturing
E) joint ventures

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