FIGURE 7-7 -When Nestlé Actually Owns a Subsidiary or Division in a Division

Multiple Choice

FIGURE 7-7
-When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China (see Figure 7-7 above) , this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing