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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
  5. Question
    Why Is It a Wise Idea for Global Marketers to Use
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Why Is It a Wise Idea for Global Marketers to Use

Question 213

Question 213

Essay

Why is it a wise idea for global marketers to use back translation? Provide an example to support your answer.

Correct Answer:

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Back translation is the process of trans...

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