Which of the Following Statements Accurately Characterizes Buying Behavior in Organizational

Multiple Choice

Which of the following statements accurately characterizes buying behavior in organizational markets?

A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
C) Fewer customers typically exist in organizational markets than in consumer markets.
D) Purchase orders much more frequent but they are usually small.
E) Forecasting is not as important in organizational buying as in consumer buying.