Multiple Choice
An IT engineer specifies the type of plug-in to be used on her company's new Web site.She also chooses the supplier who receives the contract to provide the software.In the buying center, this person is the __________.
A) gatekeeper
B) decider
C) broker
D) influencer
E) user
Correct Answer:

Verified
Correct Answer:
Verified
Q94: Harley-Davidson is admired by its suppliers for
Q95: Which of the following possible aspects of
Q96: Business marketing refers to<br>A)the marketing of goods
Q97: Archer Daniels Midland (ADM) Co.is the world's
Q98: At which stage in the buying decision
Q100: Starbucks purchases from coffee growers located in
Q101: production facilities and capacity.<br>A)consumer demand<br>B)flexibility and adaptability<br>C)technical
Q102: Which of the following statements about the
Q103: The decision-making process organizations use to establish
Q104: Organizations face three kinds of specific buying