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A Buy Class Situation Affects Buying Center Tendencies in Different

Question 132

Multiple Choice

A buy class situation affects buying center tendencies in different ways.If there are many people involved, both new and present suppliers are considered, and the buying objective is a good solution, the buy class situation most likely is a


A) new buy.
B) modified rebuy.
C) straight rebuy.
D) make-buy.
E) standard buy.

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