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A Buy Class Situation Affects Buying Center Tendencies in Different

Question 137

Multiple Choice

A buy class situation affects buying center tendencies in different ways.If there are two or three people involved, the problem definition has only minor modifications, and the buying objective is the low-priced supplier, most likely the buy class situation is a


A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard buy.

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