Multiple Choice
A buy class situation affects buying center tendencies in different ways.If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical/operating personnel, the buy class situation most likely is a
A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard buy.
Correct Answer:
Verified
Correct Answer:
Verified
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