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Bob's Friend Mike Turns 21 Next Week and Will Have

Question 269

Multiple Choice

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?


A) memorization
B) external search
C) evaluative criteria
D) antecedent states
E) internal search

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