Multiple Choice
Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by
A) changing beliefs about the extent to which TUMS has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) providing stimulus generalization to prospective buyers.
D) adding a new attribute.
E) reducing perceived risk.
Correct Answer:

Verified
Correct Answer:
Verified
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